Authentic - We perpetuate the soul of the Middle East and North Africa by creating timeless pieces. Faithful to its fundamental values, our pieces are intended to be passed down through family generations.
New aesthetic - We're changing the game! Upscale, sophisticated and minimalist. Our pieces are born from the alliance between French know-how and the unique attraction for the Arab world.
An inclusive lifestyle - We create an everyday wardrobe for those who choose a new way to be themselves. Urban, elegant and adapted to modern life.
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Collections created from sustainable materials for high-end and affordable products.
Jewelry made in France. Accessories designed in Paris. Know-how at the heart of our value proposition.
Products manufactured in good working conditions and materials that do no harm to nature or people.